Build a Brand People Can’t Ignore With Netflix-Style Content
Algorithms shift. Trends fade. Most content is forgotten.
But a well-told story? That lingers. Moves people and builds something real.
In 3 months, you’ll:
Find the heart of your story and share it
Create content that resonates and sticks
Build an audience that cares and comes back
Guided by Michelle Lo Horton, who helped a local brand grow 700 → 23k+ followers in just 3 weeks. All 100% organic.
Spots are limited
Real Results.
Real Stories.
Zero Ads.
Client Success:
Before:
A local dry-cleaning chain stuck at 700 followers
After:
One story-driven video → 1M+ views, 19k shares, DMs from investors
Michelle’s Own Transformation:
Before:
Her feed barely moved
After:
One video → 9k new followers, 400 leads, $200k+ added to pipeline
This is the same system you’ll learn to turn quiet expertise into content people remember and engage with.
Build a Brand People Can’t Ignore With Netflix-Style Content
Algorithms shift. Trends fade. Most content is forgotten.
But a well-told story? That lingers. Moves people and builds something real.
In 3 months, you’ll:
→ Find the heart of your story and share it
→ Create content that resonates and sticks
→ Build an audience that cares and comes back
Guided by Michelle Lo Horton, who helped a local brand grow 700 → 23k+ followers in just 3 weeks. All 100% organic.
Spots are limited
Build a Brand People Can’t Ignore With Netflix-Style Content
Algorithms shift. Trends fade. Most content is forgotten.
But a well-told story? That lingers. Moves people and builds something real.
In 3 months, you’ll:
→ Find the heart of your story and share it
→ Create content that resonates and sticks
→ Build an audience that cares and comes back
Guided by Michelle Lo Horton, who helped a local brand grow 700 → 23k+ followers in just 3 weeks. All 100% organic.
Spots are limited
Build a Brand People Can’t Forget With
Story ARC™ Bootcamp
20 Nov or 4 Dec
9 - 11:30pm (Singapore)
8 - 10:30am (New York)
Algorithms shift. Trends fade. Most content is forgotten.
But a well-told story? That lingers. Moves people and builds something real.
In 3 months, you’ll:
→ Find the heart of your story and share it
→ Create content that resonates and sticks
→ Build an audience that cares and comes back
Guided by Michelle Lo Horton, who helped a local brand grow 700 → 23k+ followers in just 3 weeks.
All 100% organic.
Spots are limited
Algorithms fade. Trends die. But a well-told story?
That never gets forgotten.
In just 3 weeks, you'll build Netflix-Style series that sticks, and the audience that stays. You'll
→ Create your Own Bingeable Season
→ Sharpen your Brand Positioning
→ Measure Success and Repeat the Process
Transform your brand into a binge-worthy series. This is your ticket in.
Spots are limited
Build a Brand People Can’t Forget With
The Story ARC™ Bootcamp
20 Nov or 4 Dec
9 - 11:30pm (Singapore)
8 - 10:30am (New York)
Algorithms shift. Trends fade. Most content is forgotten.
But a well-told story? That lingers. Moves people and builds something real.
In 3 months, you’ll:
→ Find the heart of your story and share it
→ Create content that resonates and sticks
→ Build an audience that cares and comes back
Guided by Michelle Lo Horton, who helped a local brand grow 700 → 23k+ followers in just 3 weeks.
All 100% organic.
Spots are limited
Algorithms fade. Trends die. But a well-told story?
That never gets forgotten.
In just 3 weeks, you'll build Netflix-Style Series that sticks, and the audience that stays...
Create your Own Bingeable Season
Sharpen your Brand Positioning
Measure Success and Repeat the Process
Guided by Michelle Lo Horton, who helped a local brand grow 700 → 23k+ followers in just 3 weeks.
All 100% organic.
Guided by Michelle Lo Horton. Spots are limited
700 → 23k+ followers in just 3 weeks. Zero Ads.
Client Success:
Before:
A local dry-cleaning chain stuck at 700 followers
After:
One story-driven video → 1M+ views, 19k shares, DMs from investors
Michelle’s Own Transformation:
Before:
Her feed barely moved
After:
One video → 29k new followers, 1000+ leads, $200k+ added to pipeline
Our Success isn’t based on luck.
The Story ARC Method™ transforms your business into an unforgettable brand people binge & buy from.
No More Random Posts
With the Story ARC Method™, your content becomes a system, not a gamble.
You’ll stop guessing what works, and start compounding trust, week after week.
The Old Way
No content direction, just noise
Inconsistent posting → inconsistent pipeline
Posts that is stuck at the 200-300 views
The New Way
One season, one strategy, measurable results
An audience that follows your arc and returns
Every episode builds trust and demand
You don’t need more content. You need cadence with purpose.
The Story ARC™ Bootcamp is built on one principle:
Audience Relationship Capital compounds like interest, when you tell stories that connect, not sell.
In this program, you’ll:
Find your story ARC
→ 3 types of ARC (Narrative ARC, Origin ARC, & Season ARC)
Launch your series
→ Your first binge-worthy season (3 episodes)
Key Results
→ Learn how to measure trust and demand through your ARC Score™
Result: 3 episodes of binge-worthy series that turns viewers into superfans, & superfans into clients.
Inside The Story ARC Bootcamp™
In just 3 weeks, we’ll co-build your first ARC Season. By the end, you'll walkaway with 3 short-form episodes engineered to convert attention into trust and trust into demand.
What you'll get:
3h Workshop + 3 Group weekly calls
PHASE 1: Character Development
Define your mission and unique edge.
PHASE 2: Season Planning
Design a 90-day storyline that hooks your audience.
PHASE 3: Episode Writing
Turn insights into stories people remember.
PHASE 4: Script Refinement
Polish without losing your voice.
PHASE 5: Overcoming Roadblocks
Support keeps your series flowing.
PHASE 6: Understanding CTAs
Convert attention into action.
When Michelle saw how one story helped a small brand hit 1M+ views…
She’s spent years helping founders, educators, and small businesses turn what they know into stories people feel.
Her philosophy is simple: when you tell the right story, trust compounds.
That’s how The Story ARC™ was born. To help more experts stop being overlooked, and start being remembered.
Turn your expertise into a binge-worthy brand series.
In this 3-week Story ARC Bootcamp™, you’ll co-build your first season of 3 proof-driven episodes tied to real CTAs and measurable trust signals.
Limited to 20 seats
Pilot Launch Price: $1500 Only
Future Price: $3000
20 Nov or 4 Dec
9 - 11:30pm (Singapore)
8 - 10:30am (New York)
Seats are filling fast. We’re kicking off soon.
FAQ
Who is this program for?
This program is designed for founders, creators, coaches, and small business owners who want to grow their brand presence organically, without relying on ads or constant trend-hopping.
Whether you’ve been creating content for years or are just getting started, the system meets you where you are and helps you build a sustainable, story-led content strategy.
What if I’m a complete beginner at social media or video?
No problem! You don’t need experience; you just need a message worth sharing.
This program gives you the exact steps to go from zero to confident:
• You’ll start with clarity, defining your story, voice, and key themes.
• Then learn to draft content easily using Michelle’s storytelling templates and plug-and-play frameworks.
• You’ll build simple systems for planning and scheduling, so content never feels ad-hoc again.
And if you have a team, you’ll learn how to delegate the execution while you stay focused on the ideas that drive results.
By the end, you’ll have a repeatable process and the structure to keep it running, even on busy weeks.
How much time will I need each week?
This is a 3-weeks programme, by the end of 3 weeks, you'll have the storytelling frameworks and tools, to help you draft your storytelling scripts with the help of A.I.
Do I need to be on camera?
Its optional, but results vary. Generally if you show face, your account grows faster.
What makes this different from other content programs?
Most programs teach theory. Michelle teaches what actually works—because she’s doing it herself.
As a practitioner, Michelle has grown her own audience and helped clients go viral organically. Her content has driven over a million views, hundreds of leads, and real business opportunities without paid ads or trendy hacks.
Everything you’ll learn comes from tested systems Michelle uses daily with founders and creators. You’ll see how to craft stories that attract, convert, and compound over time.
Will I get direct feedback from Michelle?
Yes, you can get direct feedback from Michelle during the group coaching sessions. If you can prepare your work in advanced before the group coaching, she can give you more personalised feedback, so do come prepared!
What if I don’t have a clear story or niche yet?
That’s exactly what Phase 1 is for.
You’ll uncover your unique story, clarify your message, and learn how to position yourself so your content attracts the right audience from day one.
How do I know this will work for my industry?
The system has been used successfully across industries, from B2B Saas , Lifestyle brands, funeral directors, dentist, fund management companies, skincare, workout studios, property agents, and creators that want to build their own stories.
Because it’s built on human connection, not industry-specific tricks, it works anywhere people want to buy from people they trust.
What happens after the 3 weeks?
You’ll have a complete, ready-to-launch brand series, would publish your first 3 videos, know how to shape your story, write your scripts—plus the confidence and system to keep it running.